Though health insurance remains one of the benefits employees
value most, companies are getting creative to attract top talent. Research
shows that employees appreciate perks such as flex time, on-site childcare,
well-stocked pantries, nap rooms, free subscriptions, and classes. Research
also indicates that a growing number of executives are open to offering soft
benefits.
Today’s employers are receptive to providing perks for a
variety of reasons. Creative extras can be a comparatively low-cost alternative
to traditional benefits, helping companies retain workers even if they are
unable to provide or have had to scale back standard benefit packages. Some organizations offer non-monetary benefits to compensate for a lack of available
resources to provide generous salaries and/or strong salary increases.
Even employers that can provide ample benefit packages may
offer perks to meet the changing expectations of new generations of workers.
For all employers, providing soft benefits can demonstrate to employees that
they care.
The info-graphic below provides some statistics on how
today’s employees and employers view perks and describes a variety of options
for employers to consider.

About the USC Marshall School of Business
USC Marshall is one of the premier business schools in the
U.S. and internationally recognized as a home for path-breaking research that
emphasizes entrepreneurship, innovation, leadership and social responsibility.
The USC Online MBA from the Marshall School of Business is built to help students
succeed in the digitally driven business landscape, providing a curriculum
focused on the practical skills expected of today’s global leaders. Located in
the heart of Los Angeles, Marshall brings undergraduate and graduate students a
unique perspective on the world, including global opportunities for
experiential learning. The vibrant and active Trojan alumni community includes
more than 89,000 people in 92 countries.
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